Business
Head of Digital Marketing
Or head of web marketing, head of online marketing, online marketing consultant, Head of digital
Designer : Hanna léa Msika - Photo : Stephane Aboukrat Indiana Studio Paris
Overview:
The job of the Head of Digital Marketing or Digital Marketing Manager is to implement the company’s marketing and communications strategy via the Internet and mobile phones using all of the following tools
e-Sources. : www.blue-search.com
Average annual salary:
47K euros (réf. Glassdoor)
Skills:
- Mastery of skills specific to marketing in the fashion industry (4P, quantitative and qualitative marketing studies)
- Be able to propose a coherent brand storyline.
- E-CRM, webdesign, audience tracking, natural referencing, etc.
- Budget management
Soft skills
- Be on the lookout for fashion and lifestyle trends
- Understand innovations in the areas of media formats and tools.
- Analytical mind
- Writing skills,
- Curiosity
- Creativity
Programs
Témoignages
