Communications Director
or Head of Communications
Overview
The Communications Director plays a vital role within the company, in close contact with corporate management. They head up their department like a true leader based on a pre-set budget. They determine and implement the communications strategy both internally and externally in line with the overall company strategy. At the head of a team that they coordinate and lead, they uphold the company’s image, its identity and the values it represents.
RESPONSIBILITIES:
- Advise general management on the evolutions in the brand’s identity and positioning internally and externally.
- Collect strategic information concerning the company’s development and identity and showcase the work carried out within the company’s functional departments (sales, marketing, human resources, IT, etc.).
- Determine the strategic focuses for the company’s communication in terms of image, visibility and message and establish the annual communications plan.
- Define the company’s strategic editorial and visual media.
- Plan and draft the annual budget for the communications department.
SKILLS:
- Structure and conduct strategic and opportunity studies for the international development of fashion and luxury brands
- Oversee the implementation of fashion and luxury business development strategies in international markets
- Design communication strategies and managing the image of fashion and luxury brands in international markets
- Direct activities and manage marketing and sales teams in fashion and luxury companies
SOFT SKILLS:
Very good web culture and excellent writing skills. Creativity, clear visual tenancy, great sense of image. Management skills and a corporate culture.
AVERAGE ANNUAL SALARY:
Between €80K and €120K