“Manager of International Development in Fashion and Luxury Industries” Post Graduate Degree

This 2-year program qualifies future high-level managers for marketing, sales and communications positions in the fashion and luxury goods industry, in an international context.

Available full-time in English for creative profiles committed to fashion lifestyle.

And as a sandwich course / apprenticeship contract in French for students wishing to focus on and perfect their communication, merchandising, customer experience and innovation management skills.

NEOMA X ESMOD FASHION BUSINESS DOUBLE DEGREE – RESERVED FOR ESMOD FASHION BUSINESS STUDENTS IN INITIAL TRAINING 

Concept

• A professional approach: certification recognized by France Compétences at level 7, which combines theoretical contributions and practical workshops to train for careers in international fashion and luxury development management, in the fields of communication, collection merchandising, purchasing and innovation management.
• Adopt a management approach, moving from doing to doing, analyzing, diagnosing, conceptualizing and making strategic recommendations by solving business cases and writing a thesis.
• Our project-based teaching approach uses real-life situations and company cases to help students project themselves into the professional world, as in the Business Marathon, a week-long workshop on problem-solving in the lifestyle sector.
• A natural proximity to the fashion industry, reflected in teaching led and supervised by industry experts, keeping us in step with the expectations and innovations of a constantly evolving sector.
• Professional immersion, with an optional internship in 4th year and a compulsory 6-month internship in 5th year, and a rhythm of 3 weeks at the company and 1 week at the school for the two-year sandwich course.
• English language training (C1 level required) for the full-time program
• Training in French (English B2 level required) for the sandwich program

Certified skills

The International Fashion and Luxury Development Manager is able to :

• Define the type of investigation to be carried out and the studies to be conducted with regard to the issues specific to the fashion and luxury brand.
• Evaluate the development potential and possible changes to the fashion and luxury brand’s strategy.
• Determine the fashion and luxury brand’s development paths on its national and international markets
• Present the results of the research process and the competitive international development axes.
• Design an international development strategy for a fashion and luxury brand
• Establish the objectives of the fashion and luxury brand development strategy
• Define a pricing policy for the marketing of fashion and luxury products
• Design the marketing strategy for the fashion and luxury brand
• Design the fashion and luxury brand’s cross-channel communications strategy for fashion product collections distributed nationally and internationally.
• Establish the timing of operations to support the development strategy of the fashion and luxury brand.
• Evaluate the human, technical and financial resources required to implement the fashion and luxury product development strategy.
• Monitor the marketing plan aimed at bringing fashion and luxury product collections to market via the various physical and digital distribution channels.
• Oversee the implementation of sales and promotional operations for fashion and luxury products on physical and digital channels.
• Oversee the management of customer relations by setting up a system for listening to customers and measuring their satisfaction.
• Oversee the selection of communications operations to be implemented in an omnichannel approach
• Validate communication productions for the fashion and luxury brand
• Monitor the implementation of the fashion and luxury brand’s interaction with its communities
• Monitor the deployment of press relations, public relations and event operations in connection with the launch of fashion and luxury product collections.
• Functionally and hierarchically manage the teams and external partners involved in marketing the fashion and luxury brand’s products.
• Draw up a plan for monitoring and evaluating the results of marketing and communication operations for the fashion and luxury brand
• Evaluate the direct and indirect impact of the fashion and luxury brand’s marketing and communications operations.
• Identify corrective measures and operational adjustments to be implemented

Assessment Methods

• Continuous assessment
• Practical work experience
• Professional or research dissertation
• Oral defense juries

The assessment methods used for certification purposes are as follows:

• Marketing study leading to the establishment of a diagnosis enabling the definition of concrete strategic orientations and recommendations for international development.
• Fashion and luxury brand development strategy translated into a business plan
• Retail, wholesale and e-commerce marketing plan optimizing sales and inventories, taking into account key accounts, agents and distributors, and different purchasing methods.
• Communication strategy implementation file for brand launch and related operations
• Project management plan specifying working and communication methods between and with the various stakeholders involved
• Digital dashboards to measure the performance of marketing and communications operations, establishing appropriate criteria and indicators.

The productions are based on case studies and/or re-enacted professional situations. They are the subject of individual written and/or oral reports.